As a real estate referral agent, real estate agents can earn extra income by referring customers to other agents, who will then pay a commission on the deal. The challenging part of the job is defining where the duties of the referral agent stop and where the responsibilities of the regular agent begin.
Generating LeadsThe primary duty of the real estate referral agent is to generate leads. Leads describe anyone who is a candidate for a real estate transaction. This could be someone looking to lease a property, purchase or sell a property. Real estate referral agents perform a variety of marketing campaigns to locate these leads, ranging from newspaper and radio advertisements, to Internet-based ads. Some referral agents will go for a high-churn strategy, where they produce as many leads as possible, without a high premium on quality.The law of numbers means they will generate sales, but many real estate companies will decide that it is not worth taking the extra time to sort through the leads. Targeting your leads to those who are truly interested in, as well as capable of, completing a real estate transaction makes the process easier.
Matching Up ClientsReal Estate referral agents make money by matching those who are interested in a real estate transaction with those who are capable of completing a transaction. For example, a referral agent who has a client preparing to relocate to a certain city, state or country will match that client with an accredited real estate agent in that area, In our office contact the Relocation Coordinator with all your lead information. However, a good referral agent will go a step further and form a business relationship with the assigned real estate agent they work the lead is assigned to, which helps ensure accurate commutations between all parties.
Following UpThe duties of a real estate referral agent technically stop when the referral has been made, but an effective referral agent won't stop there. Real estate referral agents who take the time to follow up with their clients are more likely to have repeat business and receive more word-of-mouth referrals.
Referral Agent Guidelines
Referral Agent Must:
NOTE: $99 annual fee to join Referral Company. 15 HRS Free Classroom CE through Elite Learning Academy classroom every year. NO Board Dues, No MLS Fees, No E&O Fees, No Desk Fees. Can Collect up to 35% referral fee if using Century 21 The Real Estate Centre Agent for referral. Maryland Broker License: 4339.
Broker will contact you to collect your SSN to process this application.
This AGREEMENT made as of {todaysDate} between CENTURY 21® The Real Estate Centre Referral Company Broker and Referral Agent: {nameOn}
{nameOn} provides:
Broker and Referral Agent agree to the following terms and condition:
Your contract is not complete until you have signed (below) and paid the $99 annual fee to join. The link to pay will follow your completion of this form, or you can pay now here: PAY NOW
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