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WEB BUILDING PHASES
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PREPARATION
PLANNING
DESIGN
DEVELOPMENT
SITE STRUCTURE AND NAVIGATION ... develop site maps, naming and labeling systems. Learn the aspects of your business, document and summarize the findings.
DEFINING THE PROJECT ... determine site objectives and scope of work. Based on the planning meeting, we will write and review with you a list of functionality requirements to meet your objectives.
CONTENT PLAN ... develop plan for copies, photos, logos and other content. Create and/or edit and proofread. Write keywords, descriptions, page titles and other relevant information; plan how the site will be maintained to add new information regularly.
PRODUCTION ... create pages, forms, calculations and widgets. Test for bugs ... send prototype through quality assurance process. Demo to customer and get final approval. Get payment and contract agreement signed.
WEB PAGES NEEDED
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HOME
ABOUT
SERVICES
PRODUCTS
FAQ
TESTIMONIALS
PRIVACY POLICY
NEWSROOM
PORTFOLIO
This is your opportunity to provide a summary of who you are and what you offer. You must make your home page content interesting and engaging, because it needs to grab your visitors' attention in the first few seconds they are on the page. WHAT TO INCLUDE: A brief explanation of who you are and what you do, a short description or bulleted list of your products and services, and maybe a brief explanation on how your products and services will benefit the visitor.
This is your opportunity to provide an overview of the history of your business and educate your visitor about how you are different from your competitors. WHAT TO INCLUDE: An overview about the business including the history of the business, information about the business officers, if you are a "one-man shop" a bio and photo, any rewards or special recognition you have received, and your unique points of differentiation.
This is your opportunity to provide information about all of the services you offer. Start the page with a brief overview or summary of your services and then list them below. If you have a large number of services or a lot of information about each service, you may want to think about separating them into categories and including a link to a landing page. WHAT TO INCLUDE: A summary of services offered, a list of services with brief descriptions, links to learn more about specific services, the benefits the visitor will receive from the service, and how your services are different form your competitors.
This is your opportunity to provide information about all of the products you offer. Start the page with a brief overview or summary of your products and then list them below. If the list is long, you may want to think about separating them into categories. WHAT TO INCLUDE: A summary of products offered, al list of products with brief descriptions, links to learn more about specific products, the benefits the visitor will receive from the products, the product features, and how your products are different from your competitors.
This is your opportunity to answer questions that your prospects and customers ask you over and over again, with the idea that the FAQ on the website will serve your visitors better and cut down on the questions you receive. Always pose the questions in a positive fashion and, while you must always answer the questions honestly, you also want to make sure you keep them interested. Your answers should help persuade the visitor to take the next step or action to hire you or purchase your product. WHAT TO INCLUDE: Questions you are asked repeatedly, questions that always come up when speaking with prospects, questions that address (and solve) possible objections your prospects have, questions that can help remove any barriers or perceptions prospects may have.
This is your opportunity to show your visitors that you are awesome. Testimonials, especially ones that also include a photo and contact info or web address help enhance your credibility, trustworthiness, and your dependability. Testimonials show your prospects that other people have hired you or bought your product and had success and it encourages them to do the same. WHAT TO INCLUDE: A short sentence or two about the page or an introduction, testimonials with photos and contact info or web addresses, headlines for each testimonial.
This is your opportunity to let your site visitors know that their information is safe with you ... or if it isn't1 This is the page where you need to outline how any information you collect will be used and if it will be shared or not. Your privacy policy must be strictly adhered to. WHAT TO INCLUDE: A list of the information you collect, how the information you collect is used, how they can request a copy of the information you have about them, whether or not your information will be shared and if so, with who, and the policies you have to protect your business and your site visitors, prospects, and customers.
if you create something, this is your opportunity to show it off to the world! Typically a must have page for designers, copywriters, photographers, artists, builders, etc., the portfolio page is where you get to show off your work in any way you want and show your visitors what you can do. WHAT TO INCLUDE: Samples of your work! Try to show a diverse range of samples because variety will provide ore opportunities for your site visitors to connect with a piece of your work.
Home
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BACKGROUND INFO
WHAT DOES YOUR BUSINESS ACTUALLY DO?
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WHAT DO YOU WANT YOUR SITE TO ACCOMPLISH?
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WHAT MAKES YOUR COMPANY REMARKABLE?
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WHAT FEATURES DO YOU WANT YOUR SITE TO HAVE?
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HOW WILL YOU RECORD YOUR RESULTS?
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BONUS QUESTION: WHEN DO I START?
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